My name is Grayce and I am a CPG Brand Manager & consumer champion.
My expertise is in targeting consumers with an enthusiast lifestyle affinity who shop specialty and independent, as well as traditional retail channels.
CREATIVE EXAMPLES
A Bit About Me
I’m an award-winning Brand Manager who loves blending creative thinking with data-driven strategy to build brands that truly connect with people.
Over the years, I’ve helped shape brand identities and create experiences that resonate with consumers—whether that means elevating an established name or helping a new brand find its voice in the market. I’m passionate about uncovering what makes each brand unique and turning that insight into meaningful growth.
My experience spans several industries, including Outdoors (Fishing), Beauty (Skin Care, Personal Care, Fragrance), Publishing, and Home Services. No matter the category, my goal is always the same: to craft authentic, impactful brand stories that inspire trust and spark engagement.
Core Competencies
Brand Management & Strategy
Consumer Marketing
Analytical Insight
Creative Content Development
Product Development
Go-to-Market strategy
SEO/SEM
Social Media Strategy
Traditional and Digital Media Strategy
Sales Enablement
Experience
Regional Marketing Director
Horizon Home Services
(2025) Lead regional growth and brand awareness across multiple markets in HVAC & residential services. Work with location leadership to translate national campaigns into localized initiatives delivering measurable ROI and well-qualified leads. Direct go-to-market strategies, seasonal promotions and lead generation efforts.
Regional Brand Marketing Manager
TurnPoint Services
(2022-2024) Executed B2C marketing initiatives to drive customer acquisition and retention, driving increased visibility through campaigns across traditional, digital, paid media, SEO/SEM, direct mail and events. Partnered with leadership and location GMs to expand customer base and optimize marketing spend.
Marketing, Sport Brands
Beaumont Products
(2019 – 2021)
Develop brand strategy, marketing claims, and product positioning statements while managing pack design, advertising, sponsorship, field events, and product development across a family of sports brands; Dermatone Skincare, Hero Clean Laundry Detergent, & Grease Monkey Hand Wipes which target cyclists.
Senior Manager (Team Lead)
Shimano North America Fish
(2017 – 2018)
Responsible for all marketing facets of Shimano North America Fish tackle brands. Shimano Rods & Reels, PowerPro Line, G. Loomis Fly Rods and Jackal Lures. Set strategic marketing plans and programs, ensuring increased consumer demand for Shimano products through cohesive messaging, compelling content, product education, and brand experience events. Executed annual budget of $4M against $150M in annual sales. Oversaw presentation of company brand and products, including new product launches.
Brand Marketing Manager & Trade Activation Manager
Jarden Corporation, Pure Fishing
(2013 – 2017)
Focused on fine-tuning the brand voice and clarifying brand benefits across all points of consumer contact through omnichannel marketing. Supported build of social pages and 1st brand websites, pivoted athlete sponsorship for content development, and generated compelling video content for the brands. Aided in creative development for traditional print and television ads, dealer catalogs, merchandising trade shows, in-store displays, and sales swag.
ADDITIONAL EXPERIENCE GAINED AT
COTY BEAUTY ABM on Adidas licensed Personal Care, Skincare & Fragrance products
TIME, INC. Retail Marketing Manager for sporting magazines sold at retail
NATIONAL GEOGRAPHIC SOCIETY List Manager, Direct Mail
Grayce Weber 